FACEBOOK AND TWITTER ADVANCED

FACEBOOK AND TWITTER ADVANCED

The aim of this programme is to assist those who have already availed of the Introduction to Social Media Marketing training, or equivalent, and have an established business Facebook page. It will allow them take their use of Facebook as a business development tool to the next level. The Twitter training is for those who have a basic knowledge of Twitter and already have a Twitter account.

Facebook - Overview

  • Use raditional marketing concepts to develop an effective Posting Strategy
  • Techniques for building and engaging your fan base
  • Explore Facebook admin panel
  • Identify 4 different types of Facebook advertisements
  • Select the steps to setting up FB ads
  • Facebook pixels and conversion tracking
  • How to develop an effective Advertising Strategy to meet your business needs
  • Explore advertising performance
  • Integrating Facebook into your Digital Marketing Strategy.

Twitter - Overview

  • How to gain the right followers and have potential customers follow you
  • Developing a Hashtag Strategy
  • Using Tweetdeck and Hootsuite to schedule Tweets
  • Automate your marketing on Twitter to free up your time to do other things
  • How to get retweets, lists and manage a crisis
  • Have a Lead Generation plan for Twitter using Twitter cards
  • Analyse how well you’re doing using Twitter’s own analytics tool
  • Examples of Twitter PR campaigns by Irish Businesses
  • Evaluate whether Twitter Ads are for you.

Dates: Wednesdays: 7th + 14th October.

Time: 10.00am – 1.00pm.

Venue: Roscommon Town.

Cost: €20.00.

Related Links: