Course Details:

Date: Wed 28th Jan & Wed 4th Feb '26

Duration:  2 x Morning workshops

Time: 10am to 1pm

Format: Online

Course Content: 

Delivered over two morning sessions, this online workshop will look at the latest trends and help you refocus on what you need to be doing to get the most from your social media marketing.

The world of social media is constantly evolving and, as business owners, you want to ensure that you are up-to-date on the direction your strategy should be taking, in order to maximise the effectiveness of your time spent.

We will cover:

• Social media marketing trends for 2026.

• How to incorporate AI into your time spent on social media marketing, to help with rejuvenated content ideation, reduce time spent and increase effectiveness.

• The growing importance of customer and collaborative content creation.

• How to communicate your focussed branding message across your socials.

• How to develop a strategy for your social media marketing, drive greater engagement levels and clicks and escape the ad-hoc creation of posts.

• How to run better paid adverts on Meta.

What you need:

A laptop or PC, in addition to your mobile phone. Please note that a tablet does not have sufficient features for this training.

About the Trainer:

This course will be delivered by Barry Murphy, Murphy Marketing on behalf of Local Enterprise Office Cavan