Marketing your business isn't always easy but having a clear plan of who you are trying to reach and how can make it easier. This course will help you develop a marketing strategy.
Course Details:
Date: Tuesday 30th April
Time: 10am to 1pm
Venue: Online via Zoom
Course Description :
Do you find it difficult to sit back and look at the big picture of where your business is right now and where you want to take it?
This half-day workshop will look at the fundamental aspects of strategic marketing. Big picture topics like target marketing, industry trends, your USPs, how your brand is perceived in the marketplace and how you might need to steer your reputation will be considered. This workshop will help you develop a SWOT Analysis of your business and set SMART Goals for the short- and medium-term.
Course Content :
- Where your business is at right now, what it is good at and what needs improving.
- Target marketing – who you are trying to reach with your products and services.
- Trends in your sector, how you are reacting and what your USPs are.
- Carrying out a SWOT Analysis and setting SAMRT Goals.
- Branding and how to develop your reputation in the market.
- How to put this information to work to help grow your business.
About the Trainer:
This course will be delivered by Barry Murphy, Murphy Marketing on behalf of Local Enterprise Office Cavan.
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