Food Academy is a training programme aimed at supporting and nurturing start-up food businesses. The Local Enterprise Offices have joined forces with Bord Bia and SuperValu on this initiative to provide a consistent level of food marketing knowledge to new and early-stage food business owners.
At the final workshop, participants will get the opportunity to present their product to a panel from SuperValu and if successful, can participate in a trial based in local shops, which in the right circumstances, could progress over time to a national listing with SuperValu. (There is no guarantee of your product being listed as part of the programme, however over 80% of products proceed to trial)
Programme Objectives
- Develop an in-depth knowledge of the tools which can be used to assess market background
- Understand core technical issues facing your food or drink business
- Learn how to grow sales for your product range through better branding and packaging design
- Gain all of the tools and knowledge necessary to launch and build a successful food business in Ireland
The programme consists of four workshops covering 6 modules and is aimed at those in the early stages of developing a food or drink business. Selection criteria will apply.
How much does it cost?
The Academy costs €200 and is inclusive of all course materials, training and mentoring. If you are pre-approved you will receive a link to make your payment online.
Pre-approval to participate on Food Academy will be required.
Please be aware that it is mandatory for Food Academy participants to have completed the Food Starter Business Progamme.
