This workshop aims to guide business owners/managers who already have a Facebook Business page and wish to improve customer engagement, increase Facebook traffic, develop custom landing pages, incorporate existing website content into Facebook, and create an online e-commerce Facebook store.
Within a highly interactive and collaborative workshop, you will be equipped to:
- Improve the design of your business Facebook page.
- Develop a targeted social media strategy to increase customer engagement online.
- Understand Facebook targeted advertising and implement it for your business.
- Examine and understand Facebook analytics.
Topics Include:
- Improving your Facebook business page design.
- Custom tabs & embedded external website content.
- How to use a business page properly.
- How to develop content relevant to your company.
- Using Facebook as an e-commerce store online.
- Facebook advertising: how to develop a target campaign.
- Facebook Events: How to utilise effectively.
- Facebook analytics: how to measure return on investment.
- Live examples & case studies: review and analyse a sample of existing SMEs’ advanced Facebook pages.
Delivery Method
This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.
Click here in order to find out how to use Zoom
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