LinkedIn for Business - Thursday 29th April 2021

Course Overview

Develop your B2B network by leveraging LinkedIn, an underused but powerful marketing tool, to connect with other professionals and position your business for growth.

Topics covered:

• Understanding the key components of a strong LinkedIn Profile
• Set up a company profile and learn how to use it
• Getting Your Profile to 80% and beyond
• Using keywords so your skills / services get noticed
• LinkedIn etiquette / best practices
• Research with targeted keyword searches
• Interact in groups and gain business intelligence
• Developing Content that Engages
• Publish content on LinkedIn
• Creating a weekly Engagement Plan
• Building sharing groups to increase and work the algorithm
• Build Your Connections
• Using LinkedIn to build sales and pipelines

Delivery Method

This online workshop will be delivered via Zoom. See a video explaining how to operate Zoom.