Shopify: Building an Online Store - 3-Day Programme starting on Tuesday 23rd March 2021

Course Overview

Course Overview: This online session is designed for anyone who wants to understand how to use Shopify to create, manage and grow an Ecommerce website for their business. It will provide participants with an introduction to how-to set up and grow their Shopify store and drive online sales for their business.

This course will cover:

• What is Shopify?
• How can you use Shopify to create an Ecommerce Website for Your Business?
• Shopify Features and Functionally
• What are Payment Gateways and how do you use them?
• What Information, Pages and Functionality should you include on Your Website?  
• How to write website and product(s) copy?  
• How to use Video and Imagery?  
• How to use reviews?
• How to grow your online sales?

Session 1: Planning your Shopify Website

• How search engines such as Google work?
• What is SEO/SEM and how does it impact your business?
• How to conduct an audit/review of your existing website?
• DIY websites vs hiring a web designer.
• What is Shopify and Shopify pricing?
• How can you use Shopify to create an Ecommerce website for your business?

Session 2: Creating Content for your Shopify Website

• Shopify features and functionally
• What information, pages and functionality should you include on your website?
• How to write website copy?  
• How to use Video and Imagery? 
• What is a blog and should you use one?

Session 3: Growing Online Sales via your Shopify Website

• How to create a digital marketing plan?
• How to build an online sale funnel and grow your Ecommerce sales?
• How to do digital and content marketing for your Business?
• How to use reviews and other user generated content?
• What is Google Analytics and how do you use it?

Duration of Training

The "Shopify: Building an Online Store" course will take place on the following dates from 10:00 until 13:00.

Day	Date
1	Tuesday 23rd March 2021
2	Thursday 25th March 2021
3	Tuesday 30th March 2021

Delivery Method

This online workshop will be delivered via Zoom. See a video explaining how to operate Zoom.