Category:
Management Development
In an SME environment, you are often the brand. How you communicate, show up, and build relationships — with customers, suppliers, partners, funders, and your team — directly impacts trust, credibility, and business growth.
Authentic Voice: Crafting Your Personal Brand
In an SME environment, you are often the brand. How you communicate, show up, and build relationships — with customers, suppliers, partners, funders, and your team — directly impacts trust, credibility, and business growth.
This interactive workshop supports SME owner-managers and key team members to define and communicate an authentic personal brand that reflects both who they are and what their business stands for. Through guided self-reflection, practical exercises, and peer discussion, participants will identify their core strengths, values, and motivators, and learn how to express these consistently and confidently across day-to-day business interactions.
The focus is on developing a clear, credible, and authentic voice that enhances professional presence, strengthens relationships, and supports sustainable business success.
Learning Objectives:
On completion of this workshop, participants will be able to: - Understand the role and impact of personal branding within an SME and owner-manager context
- Identify personal strengths, values, and differentiators that influence how their business is perceived
- Develop a clear and authentic personal brand statement aligned with their business goals.
- Increase self-awareness and emotional intelligence to enhance leadership, communication, and decision-making
- Build confidence in representing themselves and their business in professional conversations
- Communicate their value clearly and consistently with customers, stakeholders, and networks
- Recognise how body language, tone, and presence affect trust and credibility
- Align personal behaviour, communication style, and values with the reputation of the business
- Create a practical action plan to strengthen and evolve their personal brand as their business grows
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Delivery Method
This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.
Click here in order to find out how to use Zoom
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