AI Without the Hype: A Straightforward Guide for BusinessesJoin us for a practical and engaging networking event featuring AI strategist and advisor Dajana Achelpohl, Founder of AI Change Maker. This fireside chat will focus on what is useful and relevant for small and medium-sized businesses when it comes to artificial intelligence. AI is everywhere, but many business owners are still unsure what it actually means for them. This session is designed for those who want clear, practical insight without jargon or technical complexity. Dajana will explain what AI can realistically support in a business, where it adds value, and how to approach it in a sensible, low-pressure way. Brought to you by Local Enterprise Office Fingal in partnership with Balbriggan Chamber of Commerce, as part of Local Enterprise Week 2026, this event will take place at the Bracken Court Hotel, Balbriggan. The venue offers a relaxed setting to learn, ask questions, and connect with other business owners from Balbriggan and the wider Fingal area. Dajana will be joined in conversation by LEO Fingal Business Mentor Sharon Rossignuolo, guiding a practical fireside chat tailored for non-technical business owners. During this session, the discussion will cover: - What AI actually is and why it matters for businesses now
- Putting common concerns in context, including jobs, trust, and customer relationships
- Good practice with AI and how to use tools confidently and responsibly
- Practical, low-cost examples of saving time in marketing, administration, and customer communication
- Simple first steps to get started without overwhelm and bring staff along positively
The session will include interactive discussion, live practical examples based on businesses in attendance, and an open Q&A. A networking lunch is included, giving attendees the opportunity to build connections, exchange ideas, and engage with a supportive local business community. Join us for this valuable opportunity to step out of the day-to-day, learn alongside other local business owners, and focus on what will genuinely support your business going forward. Spaces are limited, so book early to avoid disappointment Date: Thursday, 5 March 2026 Venue: Bracken Court Hotel, 1 Bridge St, Balbriggan K32 D521 Registration & Tea/Coffee: 10.30am Event Start: 11.00am Fireside Chat & Q&A: 11.00am - 12.25pm Networking Lunch (included): 12.30pm - 1.30pm Event Close: 1.30pm We look forward to welcoming you. About the Speaker: 
Dajana Achelpohl is the founder of AI Change Maker, helping businesses leverage AI to drive real impact. Drawing on two decades of leadership at Google and PayPal, she knows that successful technology adoption depends on simplicity and immediate results, not complicated IT overhauls. She excels at translating complex AI concepts into a clear toolkit that businesses and teams can use immediately. Her practical approach removes the mystery around AI, empowering entrepreneurs to streamline their work and achieve measurable results without getting lost in technical complexity. | 