Food Starter Programme
The Food Starter programme is an online 4 x 1/2-day programme designed to help those with a food idea, or those at a very early stage of starting up a food business. Typically, within the first 24 months.
It will cover everything from an overview of the Irish food sector to the specifics of starting a food production business.
It is a prerequisite for anyone undertaking the Food Academy Programme. We would also recommend starting out that you complete a Start your Own Business Programme with your Local Enterprise Office.
For country wide details of the next available programmes, please click here
Food Starter Content
- Successful small business stories, videos and case studies
- Outline of business feasibility study
- Consumer and market research
- Market trends and drivers, consumer and trade customer profiles
- Primary market research
- Measuring market gaps
- The importance of food safety and legislation
- Packaging
- Considerations for developing your product for launch
- Selecting the right channel/route to market
- Costings and managing finance
- State agency supports and sources of funds
- Meeting the store manager/chef
- Distribution and logistics
- Identifying your unique selling points
- Understanding branding
- Brand and packaging review exercise
- Communicating your brand – Marketing and PR
- Supplier development programmes
Download the Food Starter Programme here
