Beginners Facebook Marketing


If you are unsure how to use Facebook as an individual or as a business - but you want to know how to use it as a marketing tool for your business, this course is ideal for you. 

This training course will explain:

  1. How to use Facebook as an individual; how to set up a profile, how to connect with friends, post updates, like and comment
  2. What type of marketing tool Facebook is (and what it isn’t) and the key pitfalls to avoid.  This training will ensure that you receive an overview of the key Facebook marketing techniques.

Who is this course suitable for?

  • People who don’t know how to use Facebook as a person but want to use it as a business
  • People who use Facebook a little but don’t know how to use it as a business.

This is not suitable for people who are comfortable using Facebook for business. 

What do you need?

This is a hands-on workshop and on the course you will be completing some exercises.  Please bring a laptop.  A tablet will not be suitable for many of the exercises.

If you already have a Facebook account please bring your logins. 

Topics that will be covered

  • How to use Facebook as a person
    • How to find and connect with friends.
    • How to use the newsfeed.
    • How to post.
    • How to comment, like and share.
  • How to use Facebook for business
    • What kind of marketing channel is Facebook?
    • Branding your page.
    • Develop a posting plan.
    • Where to find great content to post.
    • Posting tips.
    • How to engage with your followers.
    • How to increase the number of followers.
    • An introduction to Facebook Ads