Advanced Facebook Advertising (6LEO17)

Venue:
Kerry ETB Training Centre
 
Date:
14/01/2015
 
Note:
Attendance at both workshops Wed 14th & Wed 21st required. It is necessary to bring your own laptop
 
Time:
9am to 1pm over two consecutive Wednesday mornings
 
Category:
Workshop
 

There are 2 reasons why businesses need to understand how to advertise on Facebook; 1) On average, less than 9% of followers now see updates from a page so the old way of marketing of Facebook is over and 2) Facebook ads are an amazing and affordable way of getting into anyone’s newsfeed to tell them about your products or offer, simply by spending a small amount of money eg for €3-€4 you can get your message out to thousands of potential customers. This advanced Facebook advertising courses goes way beyond “how to boost a post” and shows you all the latest techniques. CLICK ON THE TITLE OF THE COURSE FOR A FULL COURSE OUTLINE This is a hands on workshop and on the course you will setup lots of different types of advertising campaigns. Please bring a laptop and have Google Chrome browser installed on your laptop. Who is this course suitable for? You must understand how to use Facebook and you need to already have a Facebook page setup. This is not suitable for people who are unsure how Facebook works .

This event is no longer available
 

1. How to design your Facebook ads using Picmonkey.com. What type of ads work and don’t work and tips for writing the text on your ads.
2. How to target people based on their location (10 miles from your town or within Kerry or nationwide) based on their age and gender, whether they are married, single or engaged.
3. Advanced techniques for targeting people based on what they are interested in i.e if they are interested in the product or service you offer.
4. Advanced targeting techniques such as how to advertise to people who recently visited your website (Retargeting) or how to target your customers if you have their email addresses.
5. Advanced ways of running ads using the Power editor so you can schedule the ads by time of day and also run “dark posts”.
6. How to drive people to your website and track the number of sales or enquiries the ad campaign generated.
7. How to monitor and analyse your advertising.