Digital Marketing Programme : Intermediate Level  2

In 2012 and 2013 we ran a  6 week  Digital marketing course.   This was “Foundation level 1” and covered SEO, Content and Video marketing, Website conversion, Email marketing, Blogging, Facebook, Twitter and Linkedin. This course was designed to give a very solid understanding of digital marketing. However, there were important topics we could not cover  in Level 1 and also we could not cover some very large topics like Facebook marketing and SEO in enough detail.

We are now offering Intermediate Level 2 of the Digital Marketing Programme which is designed to further develop your digital marketing.

Who is this suitable for?

This is suitable for those people who attended the previous 6 week digital marketing course  (Either advanced or beginner level) because it builds on that knowledge.

About this Level 2 Digital Marketing programme

This new  6 week course (one morning per week ) is designed to further develop your digital marketing  and covers new topics such as How to run a Google advertising campaign using Google Adwords, How to market to customers on their smartphones (Mobile marketing) , How to use the latest social media networks for marketing  (Pinterest and Instagram) and it also goes into more detail on Facebook advertising, Facebook contests, Facebook branding  and new aspects of SEO such as getting found for local searches.

Course Topics:  Digital Marketing Programme : Intermediate Level  2

Week 1: Facebook (Enhanced tactics)

• How Facebook marketing has changed dramatically for 2014
• How to use a number of  image editors  in order to create / crop and resize  your own branded cover images, contest images and post images
• How 3^rd party apps can enhance your page – where to get them and how to install them
• How to increase your followers through running Facebook events and  encouraging checkins

Week 2: Facebok (Enhanced Tactics)

• A guide to the new Facebook insights
• Indepth look at the two ways of running Facebook contests – what are the relative advantages of each and indepth look at how to run these contests.
• Indepth look at Facebook Advertising and how to run a campaign

Week 3: Mobile marketing

• How mobile is already impacting your existing marketing (flash on websites, search engines, emails, twitter, videos).
• Mobile websites Vs Mobile Apps? Which best suits your needs.
• How to make your website compatible with mobiles.
• Mobile search engine marketing – how to get found.
• Mobile social media – How to engage with your followers who are using mobile devices.
• How to run SMS campaigns.
• QR codes – integrate mobile into your adverts, brochures, posters.

Week 4: SEO (Enhanced tactics)

• How Google SEO has changed significantly for 2014 – what you need to know now
• Why Google has started penalising thousands of sites in the past 12 months  - what are the various types of penalties and  what to do it you get a Google penalty
• Local SEO – how to get found in Local Google search results
• How Google+ is now a key part of SEO and what you need to do
• SEO tools to monitor your sites SEO performance

Week 5: A Beginners guide to Google Adwords  (Running a Google advertising campaign)

• What is Google Adwords  and why is it so important for your marketing
• Setting up and understanding your adwords account
• How to create your campaign on the search network

Week 6: Pinterest & Instagram

These are the fastest growing social networks with over 100 million users each. Studies show that Pinterest is now generating more revenue for companies when compared to Facebook or Twitter.

• Pinterest
  • What is Pinterest and why is it growing so rapidly?
  • What type of marketing tool is it and how are companies using it successfuly?
  • How to setup and brand your Pinterest account
  • How to use Pinterest as a marketing tool

• Instagram
  • What is Instagram?
  • How to use Instagram as a marketing tool
  • How to increase your followers