Please Note: 

Priority will be given to Longford Businesses and Individuals. 

To proceed with your registration and attendance on online courses, Longford Local Enterprise Office is required to share your email address with external course facilitators. If you would prefer that your email address is not shared, please let us know immediately and we will remove your registration.

Further information on how your Local Enterprise Office process personal data can be found on Localenterprise.ie/Longford/GDPR or you can also visit Longford County Council’s website at Longfordcoco.ie/Data-Protection

A Digital Marketing Plan for Your Business

Most businesses focus on just one or two digital marketing elements e.g. Facebook ads or Instagram marketing. But, as we head into a slowing economy, what businesses really need is the big picture. They need a digital marketing plan where you understand how all the elements fit together and which ones you should focus on.

Who is this course suitable for?

• Business owners who want to improve their digital marketing.
• Start-ups who want to learn how to approach digital marketing.
• This programme is not for digital marketing trainers/consultants or website designers

What we will cover

An overview of a digital marketing plan for your business and how it all fits together and then an in-depth look at:

• How to drive traffic to your website through search, social media, advertising
• How to ensure the people who visit your website engage and browse around
• How to ensure your website is setup to convert traffic into enquiries and sales
• How to analyse what is working and what is not working