Digital Marketing for Small Business

This 3 day course begins with Search Engine Optimisation training.  You will be taken through optimising the content of your website and understanding how search engines like Google, Bing and Yahoo work.

Day 2 focuses on social media and the best strategies for using the most powerful social media sites like Facebook, Twitter and LinkedIn to your advantage.

Day 3, you learn how Google Adwords works and how to create successful, profitable campaigns.

What is covered in this Digital Marketing Course?

• Understanding how Search Engines work
• The importance of keywords
• Implementing SEO for your website/business
• Driving traffic to your website
• Developing Social Media Strategy
• How to use Facebook for business
• How to use Twitter for business
• How to use LinkedIn for Business
• Overview of Google+ and Video Marketing
• How to setup a basic Google Adwords Campaign
• Understanding and using Google Analytics to analyse traffic on your website

Course takes place over three Thursdays 13th, 20th and 27th November.