Marketing, Research & the Competition

• How to do marketing research
• How to communicate my product or service
• How to promote my business
• How to use social media
• Sales, Customer Care & Closing the deal

Promotion, Recruitment & HR

• How to complete a job analysis
• Develop job descriptions
• Recruit & Train
• Manage health and safety issues

Finance

• Understanding the financial cycle
• Costs, the different types and effects
• Pricing
• Legal structures
• Borrowing money - making your case

Understanding

• Bookkeeping
• Balance sheets
• Profit and loss
• Cash flow and cash flow projections
• Credit management and getting paid

Personal Development

• Real life experience
• Duties and tasks of an entrepreneur
• Advice and suggestions

Writing your business plan

• Executive summary
• Objectives, background of the business
• Legal and organisational structure
• Mission statement
• Operations and Finance