Taking place one evening a week over 8 weeks, this comprehensive course will cover the following topics:-

Reality Check, Marketing, Research and the Competition

• Is this for me? Why? What? When? Where? How?
• How to do market research
• How to check out the competition
• How to communicate my product or service
• How to promote my business
• How to use promotional tools
• How to use social media – Facebook & Twitter

Sales, Customer Care & Closing the Deal

• The Elevator Pitch
• Preparing a fully costed and workable promotional plan

Manage Health and Safety issues

Finance

• Understanding the financial cycle
• Costs, the different types and effects
• Pricing
• Margins and discounting

Legal Structures – Tax, Insurance & the Law

Borrowing money, making a case

Understanding…

• Book keeping
• Balance sheets
• Profit & loss
• Cash flow and cash flow projections
• Credit management and getting paid
• Budgeting

Real life and personal development

Do’s and Don’ts

Advice and suggestions

The duties and tasks of an entrepreneur

Writing your business plan

• Executive summary
• Background of the business
• Objectives
• Founders and ownership
• Legal and organisational structure
• Key personnel and advisors including employee levels
• Mission statement
• Details of the product or service
• Target market
• Price, promotion and distribution
• Operations
• Finance including…
• Capital requirements
• Expected profit margins
• Profit potential
• Fixed and variable costs
• Breakeven analysis
• Cash flow and P & L
• Balance sheet
• Relevant appendices