Evenings 1 & 2 - Reality Check, Marketing, Research & the Competition

• Is this for me? Why? What? When? Where?
• How to do market research
• How to check out the competition
• How to communicate my product or service
• How to use promotional tools
• The elevator pitch

Evenings 3 & 4 - Promotion, Recruitment & HR

• Preparing a fully costed and workable promotional plan
• Develop Standard Operating Procedures
• Standardise and develop customer service
• Manage Health and Safety Issues
• How to complete a job analysis

Evenings 5 & 6 - Finance

• Understanding the financial cycle
• Costs, the different types and effects
• Pricing
• Margins and discounting
• The top 5 mistakes made by small businesses
• Legal structures, tax, insurance & the law
• Borrowing Money - making a case
• Understanding bookkeeping, balance sheets, profit and loss, cash flow, budgeting

Evenings 7 & 8 - Real Life & Personal Development

• Handling meetings with banks and other institutions
• Writing your business plan