Category:
Business Training
This workshop on digital marketing techniques and tactics for businesses in hospitality brings participants through the basic digital marketing toolkit and leads them to having the knowledge, skills and attitudes to use digital marketing to promote their hospitality business optimally.
This event is no longer available
The course will cover essential strategies, including social media best practices, content creation, online advertising, and optimising online presence, with a focus on platforms like Facebook, Instagram, Google Tools and e-mail marketing tools. It also covers tips for using AI tools to improve efficiency and how to measure your marketing performance, tracking the correct KPIs.
Course overview
Introduction to Digital Marketing Strategy (15 minutes)
- Overview of Digital Marketing
- Importance of a Strategy
- Goals and Objectives
Audience Analysis (15 minutes)
- Identifying Target Audience
Selecting the Right Digital Channels (30 minutes)
- Overview of Digital Channels
- Choosing Channels
- What channel for what stage of the customer journey
Developing a Content Strategy (30 minutes)
- Content Types and Formats
- Content Calendar
Measuring Success (30 minutes)
- Key Metrics and KPIs
- Adjusting Your Strategy
Useful Tools (30 minutes)
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