LATE 2N is a Fashion Brand and Design Studio based in Carrick-on-Suir manufacturing and printing Unisex clothing and accessories for sale both online and wholesale in stores worldwide with partnered stockists. The company started by Shane Fitzpatrick employs 2 full time staff and also contract manufactures products for businesses worldwide including other clothing brands, artists, musicians and more from the studio in Carrick-on-Suir.
Clothing Products include:
- T-Shirts, Sweatshirts, Hoodies, Jackets, Trousers
Accessories include:
- Caps, Bags, Badges, Socks, Posters
The main focus of LATE 2N's marketing strategy is through social media where the majority of customers come from. They have built a large following of over 16,000 active members of their community through Instagram using targeted advertising, engaging posts and speaking to the people directly. LATE 2's was one of the first brands to aggressively use Instagram to promote it's products which is why they still have a large following to this day.
They have recently embraced TikTok adding it to their marketing profile and researching the platform to see how they can benefit from this huge market. They use the platform to show products being made, photo and video shoots as well as responding to TikToks made with people wearing their products. Investing in paid online advertising on such platforms has resulted in significant sales and highlights their belief that marketing is the most important part of running our business after product quality - if nobody sees what you are making it will not sell!
Shane has had a strong export market since the first trade show event in Parks which he visited with the help of a TAME grant received from the LEO in 2018. This assistance allowed him to build important relationships that have endured throughout the years. Social media plays a big part in their export strategy by being able to showcase products and services to consumers and companies worldwide. This allows them to set up meetings when visiting different countries to get an idea of how the international market is changing and how they can adapt.
A lot of Late 2N's current work includes contract manufacturing for clothing brands and smaller businesses worldwide as they have proven that they can provide quick turnaround and competitive pricing. The company has recently secured four new stockists in Asia and are supplying them with the Winter collection this year.
The company also provides high quality printing that cannot be accessed internationally as it is a very new technology. Over the years the company has been able to adapt it's website with the help of the Trading Online Voucher scheme and Shane has used that to invest in translation on the site as well as information on currencies and highlights shipping information and local stores to the client.
Shane has grown his small clothing business from Carrick-on-Suir and showcased it in Paris, London, Tokyo & New York proving that hard work and a willingness to never give goes a long way! The supports from LEO Tipperary has helped to strengthen business relationships and increase exports.
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**** UPDATE **** December 2025
Late 2N has just launched it's first collection with The National Museum of Ireland - a capsule collection to celebrate the opening of a new permanent exhibition titled "Eire Ag Athru" (Changing Ireland). The collection is curated by Maeve Conway, designed by Shane Fitzpatrick and printed by L2N Prints.
The exhibition is situated in the 300-year-old Military Barracks, the new Changing Ireland Galleries provide unprecedented public access to 20th and 21st century history collections. It is an opportunity to encounter the everyday or extraordinary objects that witnessed or contributed to the transformation of Ireland over the last 150 years.”
Shane has also been asked to work on a new collection focussing on Leather & Woolen goods in the new year. All the photographs were taken at the Castle field, Carrick-on-Suir, Co Tipperary.
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If you would like more information on the business, here are Shane's contact details.
E | info@late2n.com
W | LATE 2N | Irish Fashion Brand | Men's, Women's and Unisex Clothing
© 2025 LEO