Course Content Overview

Blog posts can be used in social media activity. Blogging is excellent in SEO activity and targeting specific keywords. When you pair blogging and Email marketing together it can be a very powerful and effective strategy.

Email marketing when used correctly is one of the most sufficient and cost-effective way to generate new sales and brand awareness for a business while also keeping connected to their customers.

On completion of the course each learner will have a detailed understanding of how to set up a Mailchimp Email Marketing Campaign and how to evaluate the results.

The course will have a practical element where learners will be invited to set up an email campaign for themselves using the Mailchimp Free option.

Course Outline:

• How to write a blog & How long should a blog post be?
• How to find topics for your blog post & How often should a blog be written
• How to use a blog post on your social media & Why run an Email Marketing Campaign
• The Benefits to Email Marketing How cost-effective email marketing can be
• How to set up your Mailchimp account
• Creating a Mailchimp Email Template to be used for future campaigns
• Examples of effective email marketing and how to adopt them How to increase sales using email marketing
• How to stay connected to your customers using email marketing techniques
• How to attract and encourage customers to sign up of your email marketing
• GDPR and Privacy Policy Guidelines associated with registering for Email Marketing Newsletter
• Understanding Mailchimp Tools & Features
• Campaigns
• Audience
• Tags Bounce / Hard Bounce etc
• Templates Scheduling Campaigns
• Overview of other Email Marketing Platforms