Learn how to be your own brand ambassador, to build brand loyalty, and maintain and protect your brand reputation into the future. Participants will be given a number of templates that will assist them.

Programme Outline

• What is a brand?
• Is a brand just for big business?
• Review of brands
• What is so good about you?
• Key elements to build a brand
• The importance of a brand
• Managing and negotiating with suppliers
• Choosing the right provider
• DIY brands – the pro’s and con’s
• Packaging as part of the brand
• Sources of packaging and choices of packaging
• Branding online
• Draft your own brand guidelines and requirements