At the end of the training, you will:

• Have a structured framework to design and implement a 6-month digital marketing strategy.
• Identify clear business goals and develop a roadmap to achieve them using digital marketing tools and techniques.
• Gain clarity on how to prioritise and align digital marketing efforts with their organisation’s objectives.

Course Content

• Understanding Your Business Goals and Objectives
• Setting realistic, measurable goals for the next six months.
• Aligning digital strategies with broader business objectives.

• Identifying and Understanding Your Target Audience
• Defining customer personas and understanding their online journey.
• Mapping out customer touchpoints and behaviour trends.

• Conducting a Digital Audit
• Reviewing existing digital assets (website, social media, email, etc.)
• Analysing what’s working and what’s not and identifying gaps.

• Key Digital Marketing Channels for Strategy Development
• Overview of SEO, social media, Google Ads, content marketing, and email marketing.
• How to integrate channels effectively to maximise results.

• Building Your 6-Month Digital Strategy 
• Structuring campaigns around specific business goals.
• Allocating resources effectively (time, budget, and tools).

• Implementation Planning and Monitoring
• Setting key performance indicators (KPIs) and tracking tools.

• Practical Planning for Success
• Breaking the six months into achievable phases.
• Managing seasonal trends, promotions, and business cycles.

Practical elements

• Participants will develop a tailored 6-month strategy using a template provided.
• Budget and Resource Allocation: Learn how to distribute time and resources effectively to maximise ROI.

Prerequisite

• All participants will be provided with an electronic copy of a digital marketing planning template and worksheets to be completed during the workshop.
• To take part in the practical elements all participants should bring a fully charged laptop (not a tablet) for this workshop.