Workshop Content:

• What is Email Marketing? General introduction to email marketing and how it fits into the overall marketing toolbox/ecosystem.
• Review different email campaign types and real-life examples.
• Email List Creation | Review of channels you can use to generate your email list and the data rules like GDPR and email etiquette you should follow.
• Email Marketing Platform | Email marketing platforms review and comparison with a live demo of MailChimp.
• The demo will include how to create your first email campaign and cover how to upload your contact list, email design (templates and AI), email subject line and copy and reports to measure success.
• After the training is completed, trainees will receive an email with links to downloadable assets to help them with their email marketing.
• It will include a contact upload template, a HubSpot email strategy white paper and an email content calendar template.