Essential Marketing and Sales for Business - Nenagh

This course, delivered over 6 evenings, will be of benefit to small/medium size business owners, managers, administrators and people taking on a marketing role or responsibilities within a business or working within the area of marketing and promotion who require a knowledge of marketing to operate a business to its maximum capacity; individuals considering setting up a business and who want to research their business idea; people who want to conduct feasibility studies or research for business ideas or at the start up stage but who are very serious about pursuing the idea.

Course aim:

The aim of this programme is to assist participants in developing and focusing their skills to help them implement effective and efficient marketing strategies within their business. 

Modules include:

1. Marketing strategy review and planning
2. Market analysis with opportunity analysis, customer analysis and competitor analysis
3. Building your brand online and offline on a limited budget
4. Promoting your business using traditional methods
5. Promoting your business using online methods
6. Converting your leads to sales

Course objectives:

At the end of this training programme, you will:

• Have an understanding of the fundamentals of marketing and how it applies to your business
• Have an integrated online and offline promotional plan outline for your company
• Have defined your product or service offering
• Understand the fundamentals of the marketing mix
• Have a marketing budget for your company and an understanding of budget allocation and control
• Have completed a promotional campaign
• Understand the approaches of market research
• Have an understanding of the various digital marketing and online techniques
• Have implemented a market research campaign in your business
• Have the relevant skills to negotiate with media suppliers
• Be able to review and analyse the effectiveness of your marketing activities and take appropriate actions