The content of the course includes:

ž An introduction to Marketing

• ž   What is it all about? 

Market Research

• ž   Research techniques
• ž   Adapting them to fit your needs and budget. 

Meeting your customer needs

• ž   What is unique about your product or service?
• ž   Who buys from you now?
• ž   Who do you want to sell to? 

Promotion, Advertising and PR

• ž   Low cost – no cost ways to make an impact 

Building a successful Marketing plan

• ž   How to put it all together 

Selling

• Knowing your products or services
• Prospecting for customers
• What makes people buy

Introducing yourself to prospective customers

• ž   Using proven sales methods to develop your business 

Social Media

• ž   Using social media tools such as Facebook, Twitter & LinkedIn to increase your business online. 

Managing Sales

• ž   Develop and install a sales process that manages selling for you
• ž   Telephone techniques
•    Telephone do’s and don’ts taking the “cold” out of cold calling 

Presenting   your products and services

• ž     Sales presentations
• ž     Features vs. benefits
• ž     Establishing customer needs   and wants
• ž     Speaking skills 

Closing Sales

• ž     Overcoming objections
• ž     Recognising buying signals
• ž     Different ways to close sales