The content of the course includes:

An introduction to Marketing  

• What is it all about?

Market Research  

• Research techniques 
• Adapting them to fit your needs and budget.

Meeting your customer needs  

• What is unique about your product or service?   
• Who buys from you now?   
• Who do you want to sell to?

Promotion, Advertising and PR   

• Low cost – no cost ways to make an impact
• Building a successful Marketing plan   
• How to put it all together

Selling

• Knowing your products or services
• Prospecting for customers
• What makes people buy
• Introducing yourself to prospective customers 
• Using proven sales methods to develop your business

Social Media  

• Using social media tools such as Facebook, Twitter & LinkedIn to increase your business online.

Managing Sales

• Develop and install a sales process that manages selling for you   

Telephone techniques

• Telephone do’s and don’ts taking the “cold” out of cold calling

Presenting your products and services    

• Sales presentations    
• Features vs. benefits    
• Establishing customer needs and wants    
• Speaking skills

Closing Sales

• Overcoming objections  
• Recognising buying signals    
• Different ways to close sales