Course Details:-

This is a two part webinar, Thursday 27 April & Thursday 4 May 9.30am-12.30pm

This webinar is not suitable for people who are unsure how Facebook works e.g., Beginners.

Each module is 3-hour LIVE online course which can be attended from home or office using a PC / MAC or tablet (participants will need to be able to hear sound either through speakers or headphones but they do not need a webcam).

Please note that the larger the screen used the better the experience will be.

Thursday 27 April - Module 1

1: Know how to target the best audience for your business.  Basic and intermediate ways to target using the Facebook ads tool

    Advanced targeting options:

• How to target visitors to your website
• How to target your customers or email list
• How to target a lookalike audience

2: How to turn a Facebook post into an ad using the Ads Tool

3: How do you then monitor your campaign to see how each adset is performing

• How to check which audience (adset) is performing the best

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Thursday 4 May - Module 2

1. How to turn a post into an ad using the Ads tool.

• How to get to the ads tool since the recent redesign on Facebook
• What objective should you choose
• Overview of Budget, targeting and placement

2. However, rather than just run one ad, you should create mini campaigns (adsets)

• Why you should target distinct audiences rather than one large audience
• Why you should prioritise warm audiences and then move to cold

3. How do you then add more “adsets” to your campaign?

• • Overview of how a campaign is structured (Campaign / Adsets / Ads)
• • How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences

4. How do you then monitor your campaign to see how each adset is preforming?

• • How to check which audience (adset) is performing the best

5. How to setup conversion tracking

NOTE: This programme is not for digital marketing trainers/consultants or website designers