Course Objectives

This training course is designed to assist participants with creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it.

Course Outcomes

At the end of the workshop(s) each participant will:-

• Understand the online customer journey and have planned ad campaigns at each stage

• Be aware of the important of targeting warm/hot leads and how to achieve this within Facebook & Instagram

• Know how to design and run a successful advertising campaign and be able to measure your ROAS (return on ad spend)

Course Content Summary

• Understanding the customers online journey and how to target people at each stage

• Understanding how to move someone form a cold lead to a hot lead

• Planning Facebook & Instagram ad campaigns

• Hands on experience using image and video design tools like Canva & Wave Video

• Hands on experience using Facebook ads manager

• Creating cold, warm and hot audiences using the audience manager
• Using your tracking pixel (if required) and the new event tracking tools available in Facebook ads manager
• Creating an ad campaign from start to completion.
• A walk-through advertising report and how to customise them

• Case Studies – showcasing relevant case studies

• Q&A throughout.

Practical & Interactive Elements:

• Planning a Facebook/Instagram ad campaign

• Hands on experience using the Ads Manager