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Facebook & Instagram Advertising using Ads Manager

Venue:
Webinar - an invite will be emailed to you
 
Date:
14/04/2021
 
Note:
Wednesday
 
Time:
10am - 12noon
 
Category:
I.T. Training
 

This 2hr webinar is designed to assist participants with creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it. *****THIS COURSE IS RESTRICTED TO TIPPERARY BUSINESSES ONLY*****

This event is no longer available
 

Course Objectives

This training course is designed to assist participants with creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it.

Course Outcomes

At the end of the workshop(s) each participant will:-

• Understand the online customer journey and have planned ad campaigns at each stage

• Be aware of the important of targeting warm/hot leads and how to achieve this within Facebook & Instagram

• Know how to design and run a successful advertising campaign and be able to measure your ROAS (return on ad spend)

Course Content Summary

• Understanding the customers online journey and how to target people at each stage

• Understanding how to move someone form a cold lead to a hot lead

• Planning Facebook & Instagram ad campaigns

• Hands on experience using image and video design tools like Canva & Wave Video

• Hands on experience using Facebook ads manager

  • Creating cold, warm and hot audiences using the audience manager
  • Using your tracking pixel (if required) and the new event tracking tools available in Facebook ads manager
  • Creating an ad campaign from start to completion.
  • A walk-through advertising report and how to customise them

• Case Studies – showcasing relevant case studies

• Q&A throughout.

Practical & Interactive Elements:

• Planning a Facebook/Instagram ad campaign

• Hands on experience using the Ads Manager