At the end of the course you will:

• Understand the online customer journey and have planned ad campaigns at each stage. •
• Be aware of the important of targeting warm/hot leads and how to achieve this within Facebook & Instagram
• Know how to design and run a successful advertising campaign and be able to measure their ROAS (return on ad spend) & ROI (Return on Investment)
• This course is for those that have an existing & active business page and have run ads and/or boosted posts.

Course Content

• Understanding the customers online journey and how to target people at each stage. Moving someone form a cold lead to a hot lead using advertising.
• Facebook Business Manager
• Creating the account and connecting their page and ad account.
• Adding editors and administrators
• Introduction to the event manager/pixel
• Planning Facebook & Instagram ad campaigns
• Hands on experience using Facebook ads manager
• Creating cold, warm and hot audiences using the audience manager.
• Creating an ad campaign from start to completion. 
• A walk-through advertising report and how to customise them.
• Case Studies – showcasing relevant case studies.
• Q & A throughout.
• Practical Exercises
• Hands on experience using Facebook ads manager Hand Outs
• Slides - PDF
• Advertising planning templates – XL Format

Prerequisite

Participants should have access to a fully charged their laptopand have access to their Facebook account on their laptop/pc for the session.

This programme is not for digital marketing trainers/consultants or website designers.