In a fast-paced digital world, businesses must ensure that their online presence is effective, optimised, and aligned with their goals.

This workshop will teach you how to perform a comprehensive digital audit to evaluate your website, social media, content, and digital marketing efforts.

Gain the skills and insights needed to identify strengths, weaknesses, and opportunities for improvement, empowering your business to maximise its online impact.

Topics Covered:

• What is a digital audit, and why is it essential for small businesses?
• Assessing your website: performance, SEO, design, and user experience
• Evaluating social media presence: engagement, content quality, and audience insights
• Analysing digital marketing campaigns: email, paid ads, and organic efforts
• Reviewing online branding: consistency, messaging, and reputation management
• Tools and platforms to streamline the audit process
• Setting measurable goals and KPIs for your digital channels
• Creating an action plan based on audit findings

Learning Outcomes:

• Understand the purpose and benefits of conducting a digital audit for your business.
• Evaluate the effectiveness of your website in terms of performance, SEO, and usability.
• Analyse your social media presence and identify areas for growth and optimisation.
• Review your digital marketing campaigns to determine what’s working and what needs adjustment.
• Gain insights into your online branding and ensure consistency across platforms.
• Learn to use digital audit tools to collect and interpret data effectively.
• Develop an actionable plan to address weaknesses and capitalise on opportunities.

This programme is not for digital marketing trainers/consultants or website designers