At the end of the workshop you will:

• Have the skills, tools, and knowledge to optimise your site for search engines like Google.
• Complete an SEO audit of your website and develop a clear action plan to enhance performance.
• Communicate confidently and effectively with your web or SEO team.

Course Content:

• How Search Engines Work
• Gain insights into how Google ranks pages and the various factors that influence search engine rankings.
• Understand the current and emerging trends shaping SEO in 2025.

• Local SEO Strategies 
• Learn to optimise for local search results to target town, county, or country-level audiences.
• Effectively utilise Google Business Profile to improve visibility in local searches.

• On-Page SEO Fundamentals
• Conduct a navigation and content audit to identify key improvement areas.
• Master keyword research techniques to write optimised copy and metadata.
• Implement best practices for image tagging (e.g., alt tags) and internal linking.

• Technical SEO
• Test and improve page speed and core web vitals for better user experience and rankings.
• Explore advanced SEO techniques like implementing structured data for enhanced search visibility.

• Off-Page SEO Essentials
• Analyse external links and their impact on rankings.
• Understand the evolving role of backlinks in SEO.

• SEO Audit and Checklist
• Use a comprehensive on-page SEO checklist to review and optimise critical elements of your site for Google.

• Tools for Monitoring and Tracking SEO Performance
• Learn to use tools like Google Search Console, Ubersuggest, SEMrush, and Moz for tracking progress, analysing data, and refining strategies.

Pre-requisites

• Participants should bring their laptops to this course to be able to participate in the practical elements.
• It is important that you can navigate and move between Zoom and your web browser on the day.