Course content:

• The relationship between marketing, sales and customer service
• Marketing techniques for a business on a budget
• Setting marketing targets and measuring success
• Qualifying leads
• Making sales pitches and presentations
• Closing sales using social media and the web
• Maintaining and retaining customers
• Draft your sales marketing action plan
• The use of technology in marketing your business and tracking success

Method of delivery

This workshop will be delivered using Zoom web conferencing software.

The workshop will be delivered webinar style with facilitated questions and answers.

A review of participant websites will take place prior to the workshop delivery to tailor delivery to the group.

Active participants case studies, presented anonymously and based on pre workshop research will form part of the delivery to ensure practical and tailored content for participants.

Takeaways from this workshop

• Identified your marketing budget
• Identified methods to generate leads
• Drafted a sales plan for success

Who is this programme for?

• This programme is for those who own or manage a business that would like to build a brand for their business.
• Start up stage, growth stage or development.
• Owner/ managers who would like to review and rebrand their business.