The content of the course includes:

žAn introduction to Marketingž 

• What is it all about?

Market Researchž 

• Research techniques ž 
• Adapting them to fit your needs and budget.

Meeting your customer needs

• What is unique about your product or service? ž 
• Who buys from you now? ž 
• Who do you want to sell to?

Promotion

• Advertising and PRž  Low cost – no cost ways to make an impact
• Building a successful Marketing plan ž 
• How to put it all together

Selling

• Knowing your products or services
• Prospecting for customers
• What makes people buy
• Introducing yourself to prospective customers ž 
• Using proven sales methods to develop your business

Social Mediaž 

• Using social media tools such:-
• Facebook
• Twitter & LinkedIn to increase your business online

Managing Sales

• Develop and install a sales process that manages selling for you ž 
• Telephone techniques - Telephone do’s and don’ts taking the “cold” out of cold calling

Presenting your products and servicesž   

• Sales presentations ž   
• Features vs. benefits ž   
• Establishing customer needs and wants ž   
• Speaking skills

Closing Sales

• Overcoming objections ž   
• Recognising buying signals ž   
• Different ways to close sales