A business selling online needs a platform to sell their goods or services. There is a perception that selling online business is quite simple and straight forward but like with any business activity there are a number of key areas that the business owner needs to be aware of before achieving success online.

This course will focus on the tools available to Selling Online for Small Businesses in Ireland.

This course illustrates the many different types of online businesses models a business owner can start directly from their laptop. We also discuss the necessary security features like SSL certs and privacy policies such as GDPR.

An online business needs as much time and dedication as any traditional business and having the correct knowledge and tools can be invaluable to achieving success.

The aim of this course is for the learner to:

• Understand the workings of an e-commerce website
• Understand all the related costs both obvious and hidden
• Know how to calculate all related payment gateway charges
• Understand regulation involved in selling online
• Understand the many different options available to shipping
• Understand the terms and conditions that online shoppers should be given, eg Shipping & Returns, GDPR Compliance and Refunds
• Understand the behaviour of online shoppers and how to convert them to customers
• Learn of export and import taxation issues
• Learn of the many different DIY Website Builders available for business owners to use; Shopify & Square Space
• Learn of the opportunity that online marketplaces give to small businesses. Marketplaces such as Amazon, Etsy, eBay and National Marketplaces like Shop In Ireland
• Learn about the benefits of millions of customers and also the associated costs of selling through these marketplaces.