Webinar Content:-

Building an ecommerce site

When you're tasked with getting an ecommerce site built, pricing and scoping your project can require some finesse. If you go with the cheapest option, you might be missing key features. In this course, learn how to effectively scope projects and create the feature list you will need so you are confident in getting the right results. Look at the discovery process, define the project, and discuss how to write and deliver a proposal.

Topics include:

• Clarifying jargon
• Picking a proposal strategy
• Asking the right questions
• Estimating the scaling needs of a site
• Determining payment needs
• Understanding shipping needs
• Discussing currencies and taxes
• Determining localisation needs
• Creating wireframes and site maps
• Keeping on track

Modules Essential Elements for creating an Ecommerce Presence:

DESIGN | PROMOTION | TRACKING

Developing the architecture for an eCommerce website is an essential part of the web design process and there’s a lot to be considered. Before you develop your structure, you need a plan to ensure your approach suits both business requirements and user needs and not just focus on the design but the other essential elements that will have to marry with the design seamlessly for a great user experience.

Creating a website architecture plan

• Redesign, analyse analytics first it can tell a lot or New Site, plan from scratch
• Understand what you have
• Concept/Purpose
• Keyword Research – Do they look for your product online or what do they look for and where
• Technical Makeup
• Content Planning
• Navigation

Key Considerations

• Design Spec
• Domain Name
• Hosting
• Website
• Content & Navigation Design
• eCommerce Management System
• The product or Products
• Brand
• Photography
• Videography
• Search Engine Friendly
• Scalability
• Landing Pages

What are you Selling?

• Why eCommerce / Revenue Generation
• Sell a Product