In this workshop, you'll learn how to harness the power of web analytics to understand your website visitors, optimise your online presence, and ultimately drive growth for your business.

This workshop will cover:

• Which website data and KPIs matters most for your business goals?
• Getting comfortable using popular web analytics platforms like Google Analytics and Hotjar to track website performance and identify areas for improvement.
• How to uncover user behavior, how visitors navigate your website, which content resonates with them and where they might be dropping off.
• How to optimise your website for conversions/sales/customers. Use data-driven insights to improve your website's design, content, and user experience, leading to more conversions.
• How to make data-driven decisions. Discover how to translate website analytics into actions that will help you to attract more qualified leads and grow your customer base.

Learning Outcomes:

• Become familiar with key terms and concepts related to web analytics.
• Learn about the different types of web traffic and analytics and what they mean for your business.
• Learn how to use this to make data-driven decisions for your business.
• Learn about how other businesses have implemented web analytics strategies.
• Learn how to look at web metrics and turn these into actions.
• Learn about tools such as Google Analytics and its newest iteration, GA4.
• Learn how you can implement these tools on your site or app and start collecting data immediately