WhatsApp Marketing for SMEs: Connect, Comply, Convert

Venue:

Virtual - a link will be emailed to you

Date:

02/10/2025

Note:

Thursday

Time:

2pm-5pm

Category:

Social Media

Learn the tools and best practices needed to use WhatsApp as a compliant and effective marketing channel.

This event is no longer available

Course Content

Introduction to WhatsApp Marketing
WhatsApp vs WhatsApp Business: Key differences and features
Why WhatsApp is effective for SME customer engagement
GDPR & Legal Compliance
Key GDPR principles for WhatsApp marketing
Managing opt-ins and opt-outs properly
WhatsApp Business Tools
Setting up a professional WhatsApp Business profile
Using automated replies, quick replies, and labels
Creating and sharing product/service catalogues
Using Broadcast Lists vs Groups – what’s compliant?
Creating a WhatsApp Marketing Campaign
Building your WhatsApp contact list ethically
Planning a mini campaign (e.g. product launch, special offer, event)
Using tools like SuperChat and WATI WhatsApp to run WhatsApp marketing campaigns.
Analytics and tracking engagement