Participants will learn how to:

• Set up advertising campaigns aligned to business objectives
• Create and manage ads within Ads Manager
• Build targeted audiences based on location, interests, behaviours and demographics
• Create custom audiences using website visitors and social engagement
• Develop lookalike audiences to reach new potential customers
• Know how to set up conversion tracking to measure leads, sales and website actions
• Analyse key performance metrics and understand what campaign data is showing
• Optimise ads to improve results and return on investment

Workshop Content

• Understanding Meta advertising and campaign objectives
• Creating core audiences for targeted reach
• Building custom and retargeting audiences
• Developing lookalike audiences
• Creating high-performing ad creatives
• Planning and creating an ad campaign for their business
• Setting budgets and schedules
• Installing and using Meta Pixel for conversion tracking
• Reading Ads Manager reports and improving performance

Practical:

• Campaign planning template
• Using the Ads Manager