This workshop will includes an FREE 1:1 confidential meeting to discuss issues relevant to your business/sector.

Event Outline:-

• Why investors want to see IP in your business
• Why growing and protecting your brand adds long-term value
• Key Brand Assets and how to protect them: Names, Logos, Services,
• Products and Packaging - with case studies
• Digital and AI considerations
• What are Trade marks, Designs, Patents and Copyright?
• What Irish and EU grants and supports are available?
• Tips on dealing with copycats and Infringements

Speaker 

This workshop will be delivered Mary White, Trade Mark & Designs Attorney, Murgitroyd

Mary is an Irish and EU Trade Marks and Designs attorney. She is especially passionate about helping start-ups and scaling-up SME companies with protecting their IP and using it as a tool for growth.  Mary’s experience spans across many sectors: her client base includes food and drinks producers, technology and engineering companies, fashion and luxury goods.

Mary is based from Murgitroyd’s Dublin office, where she runs a free IP Clinic for SME’s every month.