At the end of the workshop you will:

• Have the skills, tools, and knowledge to optimise your site for search engines like Google.
• Complete an SEO audit of your website and develop a clear action plan to enhance performance.
• Communicate confidently and effectively with your web or SEO team.

Course Content:

How Search Engines Work

• Gain insights into how Google ranks pages and the various factors that influence search engine rankings.
• Understand the current and emerging trends shaping SEO in 2025.

Local SEO Strategies 

• Learn to optimise for local search results to target town, county, or country-level audiences.
• Effectively utilise Google Business Profile to improve visibility in local searches.

On-Page SEO Fundamentals

• Understand how to get referenced in AI overviews and understand AEO (answer engine optimisation)
• Conduct a navigation and content audit to identify key improvement areas.
• Master keyword research techniques to write optimised copy and metadata.
• Implement best practices for image tagging (e.g., alt tags) and internal linking.

Technical SEO

• Test and improve page speed and core web vitals for better user experience and rankings.
• Explore advanced SEO techniques like implementing structured data for enhanced search visibility.

Off-Page SEO Essentials

• Analyse external links and their impact on rankings.
• Understand the evolving role of backlinks in SEO.

SEO Audit and Checklist

• Use a comprehensive on-page SEO checklist to review and optimise critical elements of your site for Google.

Tools for Monitoring and Tracking SEO Performance

• Learn to use tools like Google Search Console, Ubersuggest, SEMrush, and Moz for tracking progress, analysing data, and refining strategies.

Pre-requisites

• Participants should bring their laptops to this course to be able to participate in the practical elements.

It is important that you can navigate and move between Zoom and your web browser on the day.