WhatsApp for Business

WhatsApp has become one of the most widely used communication tools in Ireland and offers businesses an excellent way to connect directly with customers. This practical workshop will demonstrate how to use WhatsApp Business professionally to improve customer service, increase sales and strengthen customer relationships.

Participants will discover how to create a professional business profile, automate customer communications and use WhatsApp as part of their overall marketing and customer engagement strategy.

Learning Outcomes:

By the end of this workshop, participants will be able to:

• Set up and optimise a WhatsApp Business account 
• Improve customer communication and response times 
• Use automation to save time 
• Promote products and services effectively 
• Integrate WhatsApp into their wider marketing strategy

Topics Covered:

• WhatsApp Business vs WhatsApp Messenger 
• Setting up your business profile 
• Business hours, quick replies and automated messages 
• Product and service catalogues 
• Broadcast messages and customer communication 
• Customer service best practice 
• Integrating WhatsApp with social media and your website 
• Tips, privacy and GDPR considerations