Pricing for Profit: Planning for 2026 - Wednesday 11th February

Pricing for Profit: Planning for 2026

To remain successful in any business, customers must be attracted and retained — and pricing plays a critical role in achieving this. As businesses plan ahead for 2026, it is increasingly important to ensure that pricing decisions not only meet customer expectations but also protect profitability in the face of rising costs, competitive pressure, and changing market conditions.

This programme supports participants in planning ahead, by reviewing current costing and pricing approaches and applying practical tools to ensure prices are set to the advantage of the business while remaining competitive in the marketplace. The course enables participants to “strike the balance” between customer value and commercial sustainability through informed, forward-looking pricing decisions.

 Programme Objectives

• Understand the difference between variable costs and fixed costs and how these may evolve into 2026
• Carry out a break-even analysis to support forward planning and decision-making
• Review and assess current pricing strategies in light of future cost pressures
• Understand real costs and identify opportunities for cost control
• Gain practical advice on a range of cost-cutting and efficiency techniques
• Learn how pricing can be used to gain a competitive edge in 2026
• Consider customer expectations and price sensitivity in a changing market
• Apply pricing decisions that support profitability and business sustainability

Delivery Method

This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom