Digital and Social Media Strategy for 2026 - Thursday 22nd January 2026

A high-energy and interactive session designed as an introduction to digital strategy, planning, and brand building—updated for the opportunities and challenges of 2026. This module gives participants a clear overview of the elements that make up a successful digital and social media strategy in a fast-changing landscape. Throughout the session, participants will develop their own actionable digital and social media marketing plan for 2026. The workshop will help them understand how to leverage their online presence to generate connections, strengthen brand visibility, and build meaningful relationships with customers in the year ahead.

Programme Objectives: 

• Learn what digital and social media marketing looks like in 2026
• Understand the evolution of online marketing and emerging 2026 trends
• Explore the differences between traditional and digital marketing channels
• Set digital marketing goals and objectives aligned to 2026 priorities
• Complement brand development through strategic online activity
• Communicate your uniqueness effectively through digital channels
• Choose the right platforms, tactics, and content formats for your business and customers
• Learn about audience targeting, segmentation, and personalisation in 2026
• Plan ahead using content themes and a structured content calendar
• Create a digital and social media strategy for your business and measure ROI

Delivery Method

This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom