Venue:
Delivered live online via zoom
Note:
Tuesday 24th March AND Tuesday 31st March
Time:
1.30pm to 4.30pm on each of the two afternoons
Would you like to be able to shoot and edit lots of marketing videos for your website or social media posts, but you don’t know how to do it?
In this 2-part LIVE online course delivered over Zoom you will learn
• What type of online marketing videos you can make for your business,
• How you can shoot videos with your smartphone – plus some additional low-cost equipment
• How to edit the video clips (on your phone) into a marketing video using the free “Edits” app for your phone
• The best ways to share your marketing videos on social media.
What we will cover
Session 1: How to use the Edits app (from Meta) to edit marketing videos on your phone
- About the app
- How to get it?
- Overview of the main navigation
- How to get started editing a video
Demo 1: How to edit a video where someone is speaking to camera
- How to cut out parts of your video clips
- How to add transitions between clips
- How to overlay footage (B roll) on top of the main video
- How to add music
- How to add text
- How to add captions
Demo 2: How to edit a video (multiple clips plus voiceover)
- How to cut out parts of your video clips
- How to add music
- How to add text
- How to add captions
Session 2: Video equipment and how to share your videos online.
- Video equipment and the best ways to share your video online.
- Additional, affordable equipment you should consider in order to shoot videos with your smartphone including: Microphones, Tripod / Gimbal, Lighting
- How to get the most out of your marketing video and the pitfalls to avoid
- How to upload it to YouTube
- How to embed it on your website
- How to share it on Instagram as a Reel and Story
- How to share it on Facebook as a Reel
- How to share it on LinkedIn
- What type of videos will you be able to create after this course?
- 15 – 60 second videos for social media
- Videos that showcase your products and services
- “How to” videos where you explain something
- Videos that share your expertise
Who is this course suitable for?
Business owners or marketing staff who want to start using video on their website or social media.
Anyone tasked with creating interesting content to share on Facebook, Instagram,
Anyone responsible for creating content for their website.
This programme is not for digital marketing trainers/consultants, website designers or those in the video industry.
Course Methodology
This two-part course will take place over two x 3-hour sessions.
The course is delivered over Zoom so you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.
This course will be delivered by Evan Mangan of The Marketing Crowd
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