Digital marketing is going through a huge period of change driven by AI tools. 

In this 2-part course you will understand how to get the most out of Chat GPT - the generative AI website and app that can transform how you do your digital marketing. 

You will also learn how to use other AI tools that are very similar to Chat GPT including Google Gemini and Microsoft Copilot. Each of these tools is slightly different and often give you for free what you need to pay for in the Pro version of Chat GPT. 

We will demystify the whole area of AI tools that you can use for creative purposes. These major tools include DALL∙E, MidJourney, Canva, Runway, Descript, 11 labs, Synthesia plus others. 

Who is this beginner level course suitable for?

• Any business owner / marketing manager who would like to understand how to use Generative AI tools to improve their Digital Marketing.
• This programme is not for digital marketing trainers/consultants or website designers 

What we will cover 

Part 1 

You will learn

• How Chat GPT works
• How to get the most out of Chat GPT by asking it the correct questions (prompts) in the correct way.
• How you can use it to create a digital marketing plan for your business
• How it can help you differentiate your business from competitors
• How you will never be stuck for topics that you can write social media posts or create marketing emails about. Chat GPT will brainstorm and generate lots of ideas for you.
• How you can ask it to analyse the text on your web pages and get lots of recommendations on how to improve it in order to generate more sales.
• How it can provide initial drafts of text for your social media posts and  marketing emails
• How Chat GPT works on the mobile app 

Most of the course shows you how to use the free version of Chat GPT but we will  also spend some time  looking at  what you get in the paid version:-

• You can create images by describing them and then use these in your digital marketing
• You can attach images of your products and Chat GPT will generate draft website text
• You can attach files and ask Chat GPT to analyse or summarise them
• You can create a custom GPT tailored to your business
• How to use GPT search 

Evan will also show you how you can get some of these paid tools for free using alternatives to Chat GPT

Part 2  

Alternatives TO Chat GPT

• Google Gemini
• Microsoft Copilot 

How to use these main alternatives to Chat GPT and how do all of these tools compare. Which should use and when? 

AI Image Generation tools

MidJourney

Leonardo

Canva Dream Lab 

DALL∙E

• Within Chat GPT plus
• Within Copilot / Co Pilot 

AI Image Editing Tools

• For removing backgrounds
• For erasing people or objects in an image
• For replacing something in an image with AI content 

AI Video Generation tools

Runway – text to video tool

Pika Labs - Text to video tool

CapCut – Lots of AI tools to help edit your videos

Deep nostalgia - Turn an old photo into a video  

AI tools to generate Avatars

• Synthesia.io 

AI Voice generation tools

• 11 labs- for generating AI voiceovers 

Course Methodology:

This is a 6-hour LIVE online course delivered over two sessions which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd