Venue:
Screening Interview will take place in The Horseshoe, Listowel on Monday, 3rd October. The programme will roll out in The Listowel Arms Hotel, Listowel.
Note:
Expressions of Interest must be received before Friday, 23rd September. Interview screening will take place on Monday, 3rd October. ***Fee of €200 will apply for the programme.
Category:
Management Development
*****REGISTER ONLINE TO EXPRESS YOUR INTEREST IN THE RETAIL DEVELOPMENT PROGRAMME. YOU WILL BE CONTACTED DIRECTLY BY THE KERRY LEO WITH FURTHER DETAILS ******
Kerry Local Enterprise Office is delighted to announce the Retail Development Programme aimed at independent retail owners within all retail sectors. This programme will be delivered in Listowel.
The Retail Development Programme will give you knowledge, skills, tools and confidence to:
analyse all areas of your business (identifying where you are now)
create a clear vision for the future of your business (where you want to be)
develop a strategic plan to achieve your vision (how you will get there)
This event is no longer available
Day 1
Content:
Introductions
Aim and objectives of the programme - Grow Sales
Group Agreement - Change for growth
Audit feedback
Cash Cow Matrix
Customer Analysis
Customer Profiles
Customer needs and expectations
Verifying customer needs
Researching and identifying the right product mix
Assessment of current promotional materials
Guidelines on how to improve promotional materials
Day 2
Content
Analysing current income streams; gross profit and margins of each area
Measuring KPIs, establishing key ratios
Stock control, turnover, dealing with wastage or obsolete stock
Quantifying and analysing Overheads
Sales strategies, what works and what doesn’t
Sales Targets
Staff Commission and bonuses
Creating budgets, Cashflow projections
Day 3
Content:
Buying methods currently employed identified
Buying skills development
Strategic buying practices
Branding
Brand Development
Promotional materials review
Gift Experience
Merchandising demonstration
Merchandising & Display Best Practice
Window Display
Day 4
Content:
Developing simple effective Selling Skills – “Delight your customer”, “Sell the Sizzle not the Steak”
Listening skills, developing rapport with the customer, body language
Leadership and coaching staff
Defining your Vision for the Business and communicating it to your team
Developing the strategy
Action Planning, Time Management
Overview and participant evaluation of Programme
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