Workshop outline

Welcome & Introduction (10 mins)

• Brief facilitator intro and objective
• Quick icebreaker: “Describe your brand in 3 words”

Part 1: What Is a Brand? (30 mins)

• Brand vs. logo vs. product
• The emotional power of branding
• The unique opportunity for craft-based and handmade businesses

Interactive Element:

• Iconic brands and why they’re memorable
• Group discussion: What brands do you admire and why?

Part 2: Defining Your Brand (30 mins)

• Brand values, mission, and vision
• Identifying your target audience
• Crafting a brand story

Activity: Mini Brand Blueprint Worksheet

Part 3: Visual Identity Basics (30 mins)

• Colour psychology and palettes
• Typography for brands
• Visual consistency across platforms

Designedly to show examples: Mood boards and real-life examples of well branded maker businesses

Part 4: Bringing It Together – Brand Touchpoints (25 mins)

• Packaging & product presentation
• Social media branding (Instagram, Etsy, etc.)
• Craft fair stalls, business cards, signage

Interactive Exercise: Quick critique of a sample craft stall or Instagram feed

Group discussion on what strengthens or weakens brand presence

Final Activity: Brand Statement + Q&A (15 mins)

Each participant writes and shares a short Brand Statement summarising their brand essence.

Wrap-Up.
Final Q&A