As part of Longford Local Enterprise Week, this one‑hour online seminar introduces local businesses to the fundamentals of local search and online visibility.
Customers are increasingly using Google to search for services such as “plumber near me”, “local café” or “accountant in Longford”. This session explains how Google decides which businesses appear in these results and highlights the simple, achievable actions that small businesses can take to improve their chances of being found.
The seminar is designed specifically for micro and small businesses with limited time, resources or technical expertise. It focuses on understanding the role of Google Business Profile, local listings and basic content, without technical jargon or complexity.
Participants will gain a clear overview of:
- How local search works and why it matters for small businesses
- The importance of Google Business Profile for local visibility
- Common mistakes that prevent businesses from appearing in local results
- What actions deliver the biggest impact with the least effort
This seminar provides a foundation and context for businesses considering improving their online presence and acts as a standalone session or a precursor to the follow‑up practical workshop.
