Note:
Tuesday, 1st September
Category:
Business Training
Overview: This workshop introduces participants to Google Analytics and how it can help better understand website traffic and customer behaviour. The session focuses on interpreting key data in a simple, practical way so businesses can make more informed marketing decisions. Participants will learn what metrics matter, how to identify useful insights and how to avoid getting overwhelmed by data.
What’s Covered
- Introduction to Google Analytics
- Understanding website traffic and user behaviour
- Key reports and metrics that matter for SMEs
- Measuring marketing performance
- Using data to improve websites and campaigns
Learning Outcomes
By the end of this session, participants will:
- Understand the basics of Google Analytics
- Be able to interpret key website performance metrics
- Gain insights into customer behaviour online
- Use analytics data to support marketing decisions
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